Founded: 1969

Full-Time Staff: 70

Quantitative: 700 face-to-face interviewers (nationwide) for consumer door-to-door, CLT, HUT, etc.; SMIS proprietary Internet consumer panel (n=100,000) and affiliated Internet panels [housewives n=230,000; car users n=200,000; etc.]; Mystery shoppers network (nationwide n=500); CAPI/CATI; Mail survey; Car clinic, Retail instore face-to-face

Qualitative: Focus groups/in-depth interviews (6 qualified moderators & 2 fully-equipped group interview facilities in house); Children research; Sophisticated qualitative analysis (mind-mapping/rep grid/brand profiling/collage laddering); Web-qualitative study

Specializations: 
• Proficiency in retail marketing: Mystery shopper network (trained researchers for norm-based store diagnosis); In-store    face-to-face/CLT; CRM; Test selling at retail stores; Food sensory panel.
• Children research
• Internet panel surveys

Sectors of experience: Door-to-door(16%), CLT(15%), Group interview(15%), Mail survey (11%) and Web survey (10%), Telephone/Fax (10%), Mystery shopper (9%), Depth interview (8%) in 2003.

On-going surveys/programs:

Additional information: SMIS is located in a Tokyo’s big commercial/business compound called “Sunshine City” where there are a hotel and exhibition halls or smaller halls ideal for hall tests other than SMIS facilities on the 51st floor of “Sunshine 60” building.