Founded: 1993

Full-Time Staff: 75

Quantitative: In total 60 persons. 2 Research Directors who have more than 15 years of experience, 4 managers who have different expertise and experience in different industries. Supports with specialist in statistic.

The office is equipped with facility for telephone interviews and central location.
We have national coverage, urban & rural areas. 1 Head office in Jakarta and 3 Field Office in other cities and 20 representative offices.


Qualitative: In total 15 persons. 8 qualified moderators including 2 research directors. 3 Focus Group Discussion rooms, 3 room with one way mirror, with Multilanguage capabilities audio/video recorder.

Specializations: 
Consumer Behavior Research:    •Usage & Attitude Studies •Motivational Research •Corporate Image •Customer Satisfaction •Consumer & market segmentation studies 

Business to Business Research:    •Market assessment •Market entry strategy •Product & Service evaluation

Product Development Research:    •Product Positioning Test •Product Concept Test •Sensory/Product Testing •Brand Name Testing •Packaging Testing •Price Testing •Brand Health Checks

Advertising Research:    •Pre-Advertising Research •Post-Advertising Research

Retail Research:    •Distribution surveys •Supermarket /outlet check •Sales force activity checks •Retail services survey 

Social and Political Research:    •Public Opinion •Health •Environment •Consumer Confidence Survey •Banking Confidence Survey

Telecommunication Research:    •Usage and Attitude on Telecommunication •Market Segmentation Study •Consumer Satisfaction Study •Product Positioning Test •Product Concept and Brand Name Test •Price Testing •Pre and Post Advertising Test 

Customer Satisfaction; Mystery Shopper; Car Clinic; Creative Workshop; Consumer Lab

Sectors of experience: •Fast Moving Consumer Product •Financial •Automotive •Telecommunication •Medical & Healthcare •Social & Government •Industrial •Property •Retail •Media

On-going surveys/programs: •Consumer Confidence Survey •Banking Confidence Survey •Banking Index •Corporate Social Responsibility

Additional information: 
• Established in 1985, DEKA Consultants specialized in corporate strategy, marketing project work and market research consulting
• In 1993 evolved to DEKA Marketing Research as an independent full-service marketing research agency
• DEKA designs individually adapted methodologies to meet increasingly complex marketing problems, based on DEKA tools and oriented to consulting

What makes us different?
• Our in-depth knowledge and understanding of the Indonesian Market, culture psyche and consumers
• Strong field force set up with experienced supervision and control. Thorough sampling system and coordination
• Local knowledge, International standard
• The research is backed - up by our long experience in marketing consulting.
• Flexible and fast response time

International Involvement: Representative of  ESOMAR, MRSA and IriS