Founded: 1975

Full-Time Staff: 65

Quantitative: accounts for about 70% of our business; alongside traditional methods such as Sample Surveys, Market Segmentations, Brand Image and Positioning, Business-to-Business and Mystery Surveys, we have developed some exclusive approaches: ISB: In-Store Consumer Behaviour, FUEL: Customer Satisfaction (perceived and provided quality) and Ad Hoc Panel Set Up and Management.
In addition we offer Telepanel, a panel of 2,200 households, including about 4,500 individuals, which is representative of Italian both in terms of households and individuals and is widely used for “ad hoc” research initiatives. It is also extremely useful when setting up observatories on such topics as the financial behaviour of Italian households or fixed vs. mobile telephone traffic.


Qualitative: accounts for about 30% of our business; alongside the traditional methods, such as In-depth Interviews, Focus Groups and Creative Groups, we have developed a number of specific research tools including Interactive, Ethno-semiotic approaches and Semio-Tests


Specializations: Automotive, FMCG, Media / Entertainment, Publishing, Services / Transport, Telecoms, Perceived and Provided Quality / Customer Satisfaction / Mystery client, Financial Services, Business-to-business, Trade, Panels and Tracking surveys


Sectors of experience: all sectors

On-going surveys/programs: Telepanel and tracking surveys

Additional information: Telepanel, an exclusive service, is a Panel of 2,200 households, including about 4,500 individuals, which is representative of Italian both in terms of households and individuals.
Each household is equipped with a PC and linked via modem/internet to our EDP Centre.
Telepanel’s advantages compared to other data collection tools:
- it offers great accuracy (respondents can choose when to reply over a weekend to be fully dedicated)
- it assures greater sincerity and spontaneity (due to the absence of any outside interlocutor, e.g. interviewer)
- it allows use of complex procedures/materials for the questions (show cards, measurement scales, pictures, etc.) while retaining the fast, broad-range approach of telephone interviews.
Widely used for “ad hoc” research initiatives, Telepanel is also extremely useful when setting up observatories on such topics as the financial behaviour of Italian households or fixed vs. mobile telephone traffic.


International Involvement: About 20-25% of our turnover (inbound & outbound)
C.R.A. is a UNI EN ISO 9001 certified company and adheres to the Esomar Standards for market research.