Founded: 1992

Full-Time Staff: 30

Quantitative: - face-to-face interviews (in-home or in-office, PAPI) - computer assisted telephone interviews (CATI) - computer assisted personal interviews (CAPI) - computer assisted Web interviews (CAWI) - central location interviews - Mystery Shopping (MSPA – Mystery Shopping Providers Association), mix mode. 

ARC Rynek i Opinia manages the largest online panel in Poland www.epanel.pl

Qualitative: - focus group, individual in-depth interviews, family interviews, brain storming sessions, affinity groups, conflict groups.

Specializations: New product and concept testing, Usage & Attitude studies, customer satisfaction and customer loyalty studies, tracking studies, product development research, international surveys.

Sectors of experience: Media, Financial and Insurance Market, Telecommunications, Construction Market, FMCG, Pharmaceutical Market, Tourism, Automotive Market.

On-going surveys/programs: ARC Rynek i Opinia conducts regular syndicated surveys: - Sponsorship Monitor – national standard in sponsorship effectiveness measurement in Poland- OFE Monitor – tracking study on pension funds market - BTL Monitor - sales promotions and loyalty programs trecking - Modern banking services – U&A study regarding new banking services and access channels - Journalists opinions – set of studies on journalists’ opinions about major companies and brands from leading sectors.

International Involvement: ARC Rynek i Opinia
To stay on top-of-mind, constantly reach for innovative solutions and provide our Clients with the best quality services, ARC Rynek i Opinia cooperates with broad range of international organizations as well as top market research institutes all over the world.
Our institute’s current international involvement:
- Member of IriS network of independent research institutes,
- Member of Mystery Shopping Providers Association (MSPA),
- President of the company is a member of ESOMAR, our services adhere to ESOMAR´s guidelines.

Searching for new opportunities and facing the growing demand for online services, in May 2006 ARC Rynek i Opinia joined CPX – a global panel management system. Through CPX our institute gained the access to 400.000 panelists, who can take part in our surveys. Not only studies on our Polish panel, but conducting surveys in Europe, Asia and Latin America is currently offered by ARC Rynek i Opinia to its Clients.
Based in the heart of Poland, we provide deep insight and best understanding of the Polish market and customer behaviour. It is highly appreciated by our foreign customers leading to constant grow in number of international projects carried out by our institute. ARC Rynek i Opinia currently works with many international market research agencies providing them with wide range of quality services from the data collection to analysis and reporting.