- Founded: 1988
Full-Time Staff: 54
Quantitative: interviewers for in-home locations, central locations, telephone interviews and business – to – business. National coverage. In-house E.D.P. department and customized software.
Qualitative: 10 qualified moderators specialized in consumer and business-to-business research; own facilities for conducting groups in Athens and Salonica. Ability to cover other areas of Greece as well.
Specializations: Media Research (FOCUS is the market provider for print and radio media research with over 300 subscribers on a permanent basis); advertising and image studies, U&A, market investigation and segmentation studies, concept and new product development, customer satisfaction and mystery shopping studies.
Sectors of experience: Media, Internet services, Telecommunications, Banking, Insurance, Business Services, Car industry, Electrical appliances, Food and Dairy products, Alcoholic drinks, Beverages, Cigarettes, Pharmaceutical and Cosmetics.
On-going surveys/programs: BARI, the Continuous National Media Survey; Lifestyle, Trends & Consumption Habits surveys on a continuous basis; WEB ID, National “offline” survey on Internet habits.
Additional information: FOCUS is a private Greek company owned by 6 shareholders who are also members of its Managing team. It is our agency’s principle to set and achieve high quality standards at all levels of research approaching every project with extreme sophistication in order to provide our clients with reliable data, meaningful findings and actionable recommendations.
International Involvement:
FOCUS is member of: - WAPOR (World Association for Public Opinion Research)
- EMRO (European Media Research Organizations)
- IMRS (International Media Research Society)
- ESOMAR (European Society for Opinion & Market Research)
FOCUS also participate in a network conducing qualitative studies on behalf of the European
FOCUS
59 Vassilissis Sofias Ave
115 21
Athens
115 21
Athens
| Tel. | : | +30 210 723 8122 |
| Fax | : | +30 210 723 8085 |
| Website | : | http://www.focus.gr |
| : | focus@focus.gr |
Contact: Anna Karadimitriou