Founded: 1987
Full-Time Staff: 90
Quality accreditations: ISO9001:2000, ESOMAR
Holding company: Panel Data Service (online survey specialized firm
Quantitative: fully assigned qualitative research team was created in1996. Systematically project quality control, Top-class facilities, U.I. Research(Expert review, Think Aloud, Eye tracking), FGD, Friendship group, Friendship pair interview, Selection &Essential group interview, Focus depth interview, Ethnography, In depth interview etc.
Qualitative: 800+ experienced interviewers. 100 CATI stations, telephone, on-line, mail, intercept, Face to Face, CLT, HUT, Gang survey and Mystery shopping. Own nationwide network (4 branch offices: Seoul, Daegu,), Only research agency to conduct B2B CATI study, Over 30% validation rate 30%, Real-time monitoring and Quick fieldwork by SurveyPac system, Professional fieldwork researchers, , etc.
Specializations: [Marketing research] brand, advertising, market feasibility, STP, CSI research, marketing planning & communication, [Political & Social Opinion survey] social, political, election research, CS study of public institutions, [Global research] global market, consumer ,strategy research, [U.I. study] electronic appliances and mobile U.I. etc., Graphic U.I.
Sectors of experience: Mega-scale project on national energy DB, 110,000 samples annually, since 2005.
• LG Health & Beauty, Consumer research, HUT since 1995.
National Annual Consumer Research, 3,500 samples until 2005.
Korea business panel study, 1,900 business since 2006.
LG Electronics, product study- China, Brazil, USA etc., since 2006
SK telecom, IT study-Vietnam, Russia etc. 2006
LG Electronics, Advanced shopper research-eye tracking study, 2008.
KT, New product concept development study, Ethnographic method, 2008
Additional information: Dongseo research is a full service agency and one of the Korea's Top 10 agencies. Using own internal project quality management system QCMS(Quality management System for Service Improvement), Using own web-based research analysis system SurveyPac for online/offline surveys In/Out bound research for leading multinational companies