Founded: 2002

Full-Time Staff: 10

Quantitative: 9 qualified consultants, including two specialists in advanced statistical analysis. Plus a team of field interviewers with multilingual capabilities. National coverage; telephone interviews, face to face, business-business, mystery shopping, intercept/on location interviews.

Qualitative: 8 qualified moderators, including two specialised in industrial research. Due to geographic vastness of Australia, numerous locations are sought for qualitative facilities. As most research groups, we hire purpose built facilities in a wide number of areas, as well as having our own facilities in Central Sydney. We also have a system for remote video streaming of group room footage across secure internet portals for client viewing.

Specializations: Consumer and business behaviour, needs, attitudes and intentions research; Predicting consumer and business decisions; Demand forecasting and Pricing; Product and service development; Industrial, market scoping, market intelligence; New product and service research; Customer satisfaction, loyalty, value, and related tracking research; Branding, advertising testing, campaign development research; Staff attraction and retention research; In Government - Campaign development, Program development; Strategy development, commercialisation research; Development and use of Advanced Analytics; Tracking current and future trends and their impact on client’s products and services.

Sectors of experience: Our expertise covers a wide range of sectors, including Financial/Insurance services; Social & Government; Consumer goods; Industrial; Tourism; Automobiles; Telecommunications; and Technology

On-going surveys/programs:

Additional information: Instinct and reason is more than just a name. You have to use both instinct and reason in solving business and organizational problems. Instinct includes experience; ability and skills to understand people and their behaviours; a feel and insights for what will work, based on years of experience; and cut through innovative solutions. Reason is the skill of taking widely divergent qualitative information and numerous numerical data sets from new research or from your internal systems and “making sense of them” so that the information can be managed and decisions can be made.

International Involvement: We work on projects for global companies headquartered locally in Australia, and in Europe.