Founded: 1999

Full-Time Staff: 60

Quantitative: Data of the highest quality is the basis for any good evaluation and successful recommendation. That's why we meticulously follow the data collection process and constantly check the consistency and reliability of the data even while the survey is still in progress, because we accept no compromises when it comes to checking the data and its quality.
Our staff are generally above-average graduates of renowned universities with many years of professional experience in quantitative and qualitative research. Over 40 percent of our staff have a doctorate or have completed a second course of study.
When it comes to quantitative interviews, the interviewers receive detailed interview guidelines and are personally trained for the specific project before the research commences, and are constantly supervised during the fieldwork phase.

Qualitative: We work with research facilities in the major centres like Frankfurt, Dusseldorf, Berlin and Hamburg, as well as having our own facilities in Munich. When it comes to moderating focus groups or conducting in-depth interviews, we work exclusively with our own experienced staff. These psychologists and social scientists possess a sound training in methodology, experience of qualitative methods and interview techniques, plus many years of professional experience.

Specializations: Consumer and business behaviour, decision making process, price research, predicting consumer and business decisions,customer satisfaction and customer loyalty, product and service development, new product and service research, advertising testing, campaign development research, employee commitment research, benchmarking, international surveys, call center quality tests, website tests.

Sectors of experience: Our expertise covers a wide range of sectors, including Automotive, Telecommunications, Financial/Insurance Services, Tourism, Electronics, Media, Retail, Service Providers, Consulting, Energy, Pharmaceuticals and the Chemical Industry. Our clients are primarily large European companies, for whom we conduct also international studies.
For online surveys Vocatus has its own online access pool, with 55,000 registered members. This pool is constantly kept up-to-date via regular re-registration, systematic updating of addresses, and offline identity checks, and is furthermore constantly added to with CATI-recruited people.


On-going surveys/programs: We run several ongoing industry studies that are jointly commissioned be the leading players in the respective industries, namely in automotive, telecommunication fixed line providers and mobile phone providers.

Additional information: You can rely upon Vocatus to provide you with professional project design, sophisticated methodology, result-driven reports, and project management that sticks to deadlines. You can depend on our sound specialist knowledge just as much as you can on our ability to recognise contexts, keep an eye on the bigger picture, and duly take every factor into account.
Our clients greatly value this philosophy. Our considerable customer satisfaction and many word of mouth recommendations have made Vocatus one of the most successful independent market research institutes in Germany. In recognition of our innovative concepts the Federal Association of German Market and Social Researchers (BVM) 2005 awarded us the “1st Prize for German Market Research”.