Founded: 2000

Full-Time Staff: 25

Quantitative: Doorstep in-home interview Street Intercept/ CLT On-site Interviews Telephone interview/ CATI Door to door interview Web survey

Qualitative: Focus group In-depth interviews Face to face executive interviews Ethnography/ Consumer Immersion

Specializations: Advertising concept test & tracking studies Brand Equity & Awareness studies Consumer Usage & Attitude studies Consumer knowledge and Insight Studies Market Segmentation research studies Market Entry or development strategy research Retail census/ Audit Mystery shoppers New Product Development studies Product & concept testing

Sectors of experience: Our expertise covers a wide range of categories: FMCGs, IT, pharmaceutical, media, retail, service industries such as education, entertainment. We also have good experience in luxury products e.g. cosmetics, high-end cars, jewelry & watches. With our extensive fieldwork capabilities in most urban & rural areas in China, we are also conducting national social opinion surveys.

On-going surveys/programs: National Survey: A nationwide random sample of 3,000 adults (18 – 60) in China with 1,500 urban sample and 1,500 rural sample Two waves a year – June and November 2005 Research methodology – door-to-door interviews Questionnaire content : consumer product ownership, social opinion on education, employment, migration, etc. together with consumer demographics Middle Class Survey: Total 1,500 random sample among the top 75% - 99% top income population in five Chinese cities – Beijing, Shanghai, Guangzhou, Chengdu, Wuhan Two waves a year – June and November 2005 Research methodology – door-to-door interviews Questionnaire content : consumer product ownership, social opinion on education, employment, migration, etc. together with consumer demographics

Additional information: We have launched a new product idea screening tool, named “Feedblast”. This is licensed from the U.S. and has been used outside Asia by multi-nationals for over 10 years. With such tool, we hope we can help clients introduce products more efficiently & effectively into the market

International Involvement: Our Directors are members of ESOMAR and IrIS. We work on research projects from over 20 countries in the world. We are also conducting projects in the Asian region – including Singapore, Taiwan, Thailand and the Philippines.