Founded: 1997

Full-Time Staff: 12

Quantitative: Personal interviews (PAPI or CAPI) Telephone interviews (CATI) Internet & Intranet interviews and on-line research Central location/Hall tests Panel studies

Qualitative: Motivational groups/Focus group Ethnographic visits Participant observation Central location In depth interviews Viability tests Business-to-business Ad response test

Specializations: Competitive Intelligence & Desk Research; Groups, In-depths, Projective Techniques & Video-etnographies; Omnibus Services; Web Surveys; Elite Surveys; Mystery Shopping

Sectors of experience: Healthcare / Pharmacy; Travel & Entertainment; Public Opinion & Social Research; Telecom & Internet; FMCGs

On-going surveys/programs: Corporate Reputation & Social Responsibility; Omnibus Tracker Omnibus Survey: Each wave 500 cases are interviewed, involving between 35-40 interviewers adults aged 18-69 from general population Cities covered: São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, and Recife Sample represents 35% of urban population (c. 25m) and accounts for 22% of national consumption Socio-economic level follows the standard Brazilian criterion of classification quotas of gender, age and socio-economic level are followed to ensure representativeness.

Additional information: MARKET ANALYSIS BRASIL is a small and flexible ad hoc and full-service research and consulting agency. We are capable of covering all urban and suburban areas of Brazil though our own fieldwork network. Our research practice is recognized by its international quality standards resulting from the work of a multidisciplinary team of professionals with background in psychology, political science, business administration, and statistics, trained at top international research center such as ISR, The Roper Center, ICPSR, Institut dÉtudes Politiques de Bordeaux, FAAP, UnB and UFSC.