SPAIN

Ad hoc Investigación de mercados

Juanjo Torres

Director

co-partner and director of ad hoc

Ad hoc Investigación de mercados

Juanjo Torres is co-partner and Director of ad hoc since its foundation. He holds a Bachelor of Sociology, with further training in Marketing, Market Research, statistics and methodology. He is involved in the design, co-ordination and analysis of both qualitative and quantitative research projects. He is also teacher at the Universidad Complutense de Madrid

COMPANY INFORMATION

ad hoc is an independent market research agency which offers a wide range of qualitative and quantitative research solutions. ad hoc has a cross-disciplinary technical team composed of sociologists, economists, psychologists and statisticians, all of them offering an extensive expertise in market research and market consultancy.

ad hoc specializes in Concept & Product Tests, Mystery Shopping, Advertising Tests, Social Research, U&A, and Market Segmentation, and has deep expertise in sectors such as Food & Drinks, Cosmetics, Health Care, Luxury, Tobacco, Bank & Insurances and Consumer Electronics, among others.