INDONESIA

Pixel Research (PT. Global Insight Indonesia)

Kelik Harjono

Founder

Bachelor of Mathematics from the University of Indonesia

Pixel Research (PT. Global Insight Indonesia)

Kelik Harjono has Sixteen years of experience in Marketing Research, specialize in B2B study, International project, ethnographic study, consumer behaviour research and brand equity research.

Began his career with MarkPlus&Co in 2001 before founding Pixel Research in 2004. Devoted himself as a Qual Researcher and an Ethnographer since 2007. He holds a Bachelor of Mathematics from the University of Indonesia. And Now He is studying communication in Postgraduate University of Indonesia.Aiming to bring Pixel Research as the most preferred research partner in Indonesia and Asia is his mission of duty.

COMPANY INFORMATION

Pixel Research was established 27 February 2004, and since then have helped some companies in conducting market research nation wide and within the neighborhood countries.

The vision is to become top 10 admired marketing research service company in Indonesia and Asia, by conducting a world-class research services, but also respecting valuable people clients, and partner.

  • We do primary as well as secondary data collection
  • We provide a full service in business research, ranging from segmentation research, corporate image study, consumer study, branding research, advertising research, customer satisfaction and loyalty survey, ad hoc surveying to product testing and development
  • A la card services, from only fieldwork, field-and-tabs, to up-to-report services
  • Our research consultant will work closely hand-on-hand with your counterpart team


As an ESOMAR Member, we are committed to the highest professional and ethical standards embodied in the ICC/ESOMAR Code on Market and Social Practice. We have an extensive network in the region, so whenever you have regional project that cover some countries; we can be your one-stop-solution.

Our highlighted data collection method include:

Quantitative Method

  • PAPI (Pen and Pencil Interviewing)
  • CATI (Computer Aided Telephone Interviewing)
  • Hybrid (Offline PAPI, Online data punching)
  • CAPI (Computer Aided Personal Interviewing)
  • CAWI (Computer Assisted Web Interviewing)/ Web Survey
  • Online Survey
  • Home-Use Test (HUT)
  • Customer Diary

Qualitative Method

  • Focus Group
  • In-Depth Interview
  • Ethnography
  • Recruiting
  • Online Bulletin Board (OBB)