Has a special interest in innovation in research and developing new ideas and techniques, with many pioneering methodologies developed for and in conjunction with big global brands.
Stowe Walk, Daventry,
As a senior researcher and marketer, Matt has partnered with and advised some of the World's largest multi-national Personal Care, Consumer Healthcare, Home Hygiene, and Food & Drink brands for nearly 20 years.
He is a specialist in all stages of the NPD process from early stage innovation and taking products to market to in-market renovation, which includes advising on all critical success factors from product attributes to functional packaging, to their price and promotional strategies, including sales forecasting.
Product Purpose helps drive success from product innovation, it's buyer and user experience (UX), and delivering on it's Purpose.