IRIS DOMINICAN REPUBLIC

Strategy Solutions Latin America

Juan José de Arrue

CEO

Founding Partner of Strategy Solutions Latin America (SSLA)

Strategy Solutions Latin America

Under Juan José's leadership, SSLA has become a key reference in the transformation of insights into strategic value particularly in high stakes industries such as healthcare, construction, and consumer goods.

Juan José has led projects across the region, supporting both multinational corporations and family owned businesses in uncovering new growth opportunities, redefining brand positioning, and making data driven decisions in highly competitive markets. With a deep understanding of consumer behavior, competitive landscapes, and market dynamics, he delivers strategic clarity and creative problem solving to complex business challenges.

What distinguishes Juan José's leadership is his ability to blend rigorous analytical approaches with a human centered mindset. He is especially known for guiding companies through pivotal transitions helping reposition brands, enter new markets, and solidify competitive advantages.

As CEO, he integrates intelligence tools, competitive benchmarking, and scenario planning into custom built strategies that not only help businesses adapt but enable them to lead with confidence in rapidly evolving environments.

COMPANY INFORMATION

Strategy Solutions Latin America (SSLA) is a boutique market research and strategic consulting firm headquartered in the Dominican Republic, with over 22 years of experience supporting business growth, market expansion, and long-term continuity across the Caribbean and Central America.

Founded in 2003, SSLA’s mission is to transform market insights into strategic decisions that generate measurable and sustainable results. The firm works across a diverse range of industries including healthcare, construction, consumer goods, hospitality, and retail providing full service research solutions grounded in methodological excellence and local relevance.

SSLA is recognized for its robust capabilities in both quantitative and qualitative research, employing a wide spectrum of techniques such as face to face, telephone and online surveys, focus groups, ethnographic studies, mystery shopping, and advanced sentiment and competitive intelligence analysis. This allows the firm to uncover not only behaviors and preferences, but also strategic market positions and future scenarios.

The company’s infrastructure includes three strategically located offices two in Santo Domingo and a third in the Eastern region (Punta Cana) as well as its own call center and purpose-built qualitative research facilities, including dedicated focus group rooms and observation areas. These resources ensure operational autonomy, fast turnaround, and enhanced quality control across all study phases.

SSLA structures its services through four specialized verticals:

  • Customer Experience (CX) research for both B2B and B2C markets,
  • Healthcare and Patient Experience (PX) with a focus on integrated stakeholder insights,
  • Construction and Real Estate Intelligence, and
  • Hospitality Research, featuring the recently launched Guest Intelligence Division (2025).

SSLA continues to be a trusted partner for organizations looking to compete, evolve, and lead through evidence-based decision making.