YanHaas is an independent full service Market Research Agency founded in 1992, with headquarters in Bogotá, Colombia.

• Deep knowledge of Colombian Consumer through the Psychographic / Lifestyle study Megatrends (1996, 1999, 2001, 2004, 2006, 2009, 2011)
• Pioneers of the introduction of neurophysiologic techniques as complementary tools in our studies: both desk and mobile Eye Tracking – Advertising research case presented in the Latin American ESOMAR Conference in 2010 - LATIN EYE TRACKING, SUCCESSFUL REGIONAL USE OF A NEUROPHYSIOLOGIC TECHNOLOGY; Shopper-Pricing case presented in the Colombian International Congress 2013 – WHICH IS THE REAL PRICE ROLE WITHIN THE SHOPPING DECISION
• Opinion research: pollsters for President Pastrana (1998-2002) and President Uribe (2002-2006)
• Among the top market research companies in Colombia
• Certified ISO 20252

OUR MISSION: To provide our clients with up-to-date, reliable and strategic market information gathered through innovative, company-developed methodologies, in the aim of identifying insights and opportunities for their brands.

OUR LOCAL INFRASTRUCTURE: Fully owned-and-operated offices in six major cities. Field capacity of over 140,000 interviews per year. Telephone infrastructure: 69 lines nationwide (fully upgradeable). This basic infrastructure allows us to develop market researches of any type at a national level, representing as well speed, reliability and less cost to our clients.

EXPERIENCE: We have gathered valuable insights into numerous markets: beverages, financial, mass consumption, textile, opinion research, among many others.

OUR VALUES: Opening, Innovation, Flexibility, Transparency, Reliability, Attention to details.

OUR BUSINESS IS TO KNOW YOURS!