Sandra Triana

President at YanHaas

+17 years market research experience


Sandra Triana is President at YanHaas​. She has +17 years market research experience.

  • Industrial Engineer & Marketing Specialist
  • Vast expertise in Shopper & Retail research, particular interest “in depth knowledge of consumer´s lifestyle trends” and in the development and implementation of neurophysiologic techniques applied to market research in Colombia, project in which YanHaas has been working using technologies like Eye Tracking.


YanHaas is an independent full service Market Research Agency founded in 1992, with headquarters in Bogotá, Colombia.

  • Deep knowledge of Colombian Consumer through the Psychographic / Lifestyle study Megatrends (1996, 1999, 2001, 2004, 2006, 2009, 2011)
  • Pioneers of the introduction of neurophysiologic techniques as complementary tools in our studies: both desk and mobile Eye Tracking – Advertising research case presented in the Latin American ESOMAR Conference in 2010 - LATIN EYE TRACKING, SUCCESSFUL REGIONAL USE OF A NEUROPHYSIOLOGIC TECHNOLOGY; Shopper-Pricing case presented in the Colombian International Congress 2013 – WHICH IS THE REAL PRICE ROLE WITHIN THE SHOPPING DECISION
  • Opinion research: pollsters for President Pastrana (1998-2002) and President Uribe (2002-2006)
  • Among the top market research companies in Colombia
  • Certified ISO 20252

OUR MISSION: To provide our clients with up-to-date, reliable and strategic market information gathered through innovative, company-developed methodologies, in the aim of identifying insights and opportunities for their brands.

OUR LOCAL INFRASTRUCTURE: Fully owned-and-operated offices in six major cities. Field capacity of over 140,000 interviews per year. Telephone infrastructure: 69 lines nationwide (fully upgradeable). This basic infrastructure allows us to develop market researches of any type at a national level, representing as well speed, reliability and less cost to our clients.

EXPERIENCE: We have gathered valuable insights into numerous markets: beverages, financial, mass consumption, textile, opinion research, among many others.

OUR VALUES: Opening, Innovation, Flexibility, Transparency, Reliability, Attention to details.