LATEST RESEARCH AND THINKING

IRIS partners constantly delivers maket surveys and general studies to keep our clients tuned, See all the publications...

Qualitative research through groups is needed for political communication

This brief essay seeks to contribute elements for reflecting and compr...
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Hot Spot - A new online tool

What impact is your advertising having?Test your advertising media wit...
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Behavioral Pricing

We will show you how to unlock completely new margin potentials and&nb...
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IRIS is one of the world’s largest and most active network of research institutes. With over 30 offices around the world, the network enables researchers to perform better global research into international markets, consumers, businesses and societies.

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IRIS is a network, not an association. All companies are independently owned and there is personal involvement by owners/top management in research activities.

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IRIS is a network of “know-how” that empowers its members to compete at an international level. The rational of IRIS is to use our expertise of the local market and cultural understanding to add knowledge and context to clients research challenges at a global level.

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