Released: Jan 1, 1970
Nearly 500 market researchers rated the biggest German market research agencies in the hotly disputed disciplines of Innovation, Quality, Service, Reliability, and Methodological Approach. IRIS partner Vocatus scored two Golds and two Silvers and is crowned the winner, ahead of Allensbach and GfK.
In a survey conducted by the independent marktforschung.de portal, 500 market researchers came to the following decision: Gold for 'Innovation' and Service' goes to Vocatus AG, which is also awarded Silver for 'Quality' and 'Methodological Approach'. This means the Munich-based market research institute and exclusive German IRIS partner mounted the winners' podium on four occasions – and was even in 1st place overall, ahead of the Allensbach Institute and GfK.
The IRIS Network is pleased to welcome B&Company to our Global Network.
B&Company is a 100% Japanese-invested consulting firm established in Vietnam in 2008. The company supports foreign businesses, government agencies, and organizations in exploring opportunities, expanding their activities, and building partnerships in Vietnam.
This consulting firm is led by Ohta Shigemasa, who holds an MSc in Mathematical Sciences from the University of Tokyo and previously worked as a business consultant at McKinsey & Company. Mr. Ohta has over 20 years of experience in business consulting across Asian and American markets, particularly Japan, China, Vietnam, and Thailand.
For private companies, B&Company provides multiple research services, including market research, data analysis, market entry and expansion consulting, business matching, and business development support, etc. helping clients understand the local market, identify potential partners, and make informed business decisions.
For public-sector organizations and industry associations, B&Company offers research and consulting support for initiatives related to trade promotion, investment, and business cooperation. Over the years, the company has worked with reputable Japanese organizations such as the Japan International Cooperation Agency (JICA), the Japan External Trade Organization (JETRO), and various governmental agencies from Japan.
With experience across a wide range of industries, B&Company supports Japanese and international organizations in understanding the Vietnamese market, identifying business opportunities, and making informed strategic decisions. The company is also a member of ESOMAR and works with a network of partners across Asia
