Released: Jan 1, 1970
Behaviour & Attitudes had a good year in the local Research Excellence Awards, awarded by the Marketing Society of Ireland, winning three (out of six) category awards and the overall Grand Prix. The two clients involved are AIB and RTE, respectively Irelands leading bank and broadcaster. AIB’s ‘Backing Brave’ was an initiative to help reposition and grow AIB in the wake of the financial collapse and essential nationalisation of the bank. B&A worked on a series of projects over three years to help develop the business and advertising strategy. The tonality and feel of the multimedia campaign was very different and new, and lead to significant consumer and business reappraisal of the bank, and strong growth. Rather than being ‘about the bank’ the ads are about its customers, the people who take risks starting their own businesses. RTE’s challenge was to grow its digital properties and presence, having been the leading ‘traditional’ media brand. B&As work involved a digital user segmentation, which has been applied successfully across the organisation. This is B&As third time winning the Grand Prix and the company remains the most awarded research and insights agency in Ireland in the seven years since the award scheme commenced.
Claudio Flores Thomas, PhD., Vice President and Partner of LEXIA Insights & Solutions, our Mexican partner for the IRIS Network and Member of the IRIS Network Council, will preside the AMAI - the Mexican Association focused on the Intelligence Sector applied to Business and Social Affairs, during the 2019 - 2020 period.
The AMAI was founded in Mexico in 1992. It is an independent group of organizations that carry out different phases during the process of data generation and transformation for decision making in social or business areas. It is dedicated to promote the professionalization of that productive chain, and improve its quality, all for a better development of Mexico. To date, it has 74 companies among its associates.
For this designation, Dr. Flores said that he arrives with emotion and desire to do new things to help this industry, which has given so much to its associates, clients and the Mexican society in general. As always, he added, the ultimate goal is to generate more value for the guild and of course for the AMAI associates.
It is our most profound honor to count with Dr. Flores as an IRIS Network Council Member and as our Mexican partner, and we wish him the best for his future endeavors as the President of the AMAI during 2019 - 2020.
Sugata Research, the IRIS member for Japan, had a gala event at the Park Hyatt Tokyo to celebrate its 10th anniversary. The gathering brought together both current and previous employees, some of whom travelled from overseas for the event.
The party was our chance to say thank you to those who have helped Sugata become one of the biggest and most successful qualitative agencies in Japan. It was also an opportunity to both reflect on the past and look towards what we will strive to become in the future.
An important part of our future is our involvement with IRIS and we hope that we can help to bring further benefits to this vibrant network.
The IRIS Network is pleased to welcome Market Support to the team. Based in Thailand, Market Support is headed up by MD, Saismorn Punkrasin.
As a full service research agency, they have extensive experience and expertise in both qualitative and quantitative research, covering a wide array of industries with a focus on FMCG.
Their mission is to provide ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼the best consumer understanding and help clients to creatively use consumer insights to build strong brands and successful innovations.
The Market Support team is proud of their heritage in developing customised research programmes for their clients. Given the variety and complexity of issues that clients face these days and evolving objectives, this level of flexibility and adaptability they offer helps them to meet client needs effectively.
IRIS is proud to announce that Q&Q Research Insights has become the new IRIS partner for India.
Q&Q Research Insights is a boutique market research company specializing in agriculture and rural research, healthcare, mystery shopping, telecom and census. It is known for maximizing the value of products, services and brands by providing relevant and actionable solutions which brings the consumer closer and adds value in the decision-making process.
Headquartered in Mumbai, India Q&Q has a strong presence across India through full-fledged research and field offices and can undertake multi-city studies.