Released: Jul 1, 2010
Consumers challenge brands and their companies to pay more attention to their needs and bring much more relevant proposals to the foreground.
The crisis seems to be the recoil which repositions today’s consumers at a basic level of Maslow’s hierarchy, the choices they make being governed rather by the need for safety or even by basic needs.Read more
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Sugata Research, the IRIS member for Japan, had a gala event at the Park Hyatt Tokyo to celebrate its 10th anniversary. The gathering brought together both current and previous employees, some of whom travelled from overseas for the event.
The party was our chance to say thank you to those who have helped Sugata become one of the biggest and most successful qualitative agencies in Japan. It was also an opportunity to both reflect on the past and look towards what we will strive to become in the future.
An important part of our future is our involvement with IRIS and we hope that we can help to bring further benefits to this vibrant network.
The IRIS Network is pleased to welcome Market Support to the team. Based in Thailand, Market Support is headed up by MD, Saismorn Punkrasin.
As a full service research agency, they have extensive experience and expertise in both qualitative and quantitative research, covering a wide array of industries with a focus on FMCG.
Their mission is to provide ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼the best consumer understanding and help clients to creatively use consumer insights to build strong brands and successful innovations.
The Market Support team is proud of their heritage in developing customised research programmes for their clients. Given the variety and complexity of issues that clients face these days and evolving objectives, this level of flexibility and adaptability they offer helps them to meet client needs effectively.
IRIS is proud to announce that Q&Q Research Insights has become the new IRIS partner for India.
Q&Q Research Insights is a boutique market research company specializing in agriculture and rural research, healthcare, mystery shopping, telecom and census. It is known for maximizing the value of products, services and brands by providing relevant and actionable solutions which brings the consumer closer and adds value in the decision-making process.
Headquartered in Mumbai, India Q&Q has a strong presence across India through full-fledged research and field offices and can undertake multi-city studies.
intervista has a new, modern test studio in Bern offering an optimal environment for focus groups, usability tests, in-depth interviews/exploration, workshops and product tests.
The test studio is fitted with a full-wall one-way mirror, allowing you as the client to directly follow the progress of your study from the adjacent observation room. The premises can also be rented and are fully available to external organisations – with support personnel.
To find out more about the test studio, click here.