Future Thinking France (FTF) will present during the Printemps des Etudes in Paris - Palais Brongniart - on 11th & 12th April 2019, how our models combined with machine learning help companies to optimise their customers experience, their ROI on customers loyalty programs as well as enrich their customers databases.

• The 1st example will be on « Super Détracteurs», which has been awarded at MRS Awards 2018 in London, in the category: Innovation in Data Analytics. FTF will show you how Liberty Global, major actor in Telco, has optimised its customers loyalty ROI thanks to our predictive modelling and has decreased proactively the churn. In combining different sets of data (research data, internal data: transactional data, equipment, usage, interactions/points of contacts, CRM,...), FTF have successfully built an predictive algorithm for the NPS, with a 80% efficiency rate, score that adjusts itself via machine learning. In fine, the model has been integrated to LG operational system and helped to better target customers on those who are at higher risk (Super Détracteurs) helping the customer team to refine their speech to encourage loyalty.

• In the pharmaceutical sector, FTF will tell how, for a major laboratory in the case of a launch, this agency has identified the prescription potential amongst specialists targeted in their CRM, in order to prioritise the medical visits and boost the prescription of their new product via targeted operational actions.

• Finally in the media industry, FTF will explain how via a loyalty predictive modelling they have helped clients even with limited data availability.

To visit the Printemps des Etudes in Paris and be part of this experiencie, enter the website:

http://www.printemps-etudes.com/acces-visiteur-pde.html