IRIS VIETNAM

B&Company

Ohta Shigemasa

Founder and CEO

Holds an MSc in Mathematical Sciences (University of Tokyo); previously worked as a business consultant at McKinsey & Company.

B&Company

Ohta Shigemasa has over 20 years of experience in business consulting across Asian and American markets, particularly Japan, China, Vietnam, and Thailand. His areas of expertise include digital transformation, IT, start-ups, public strategy, manufacturing, and food and beverage. He has also advised Japanese SMEs on international business development and served as a special advisor to Osaka Prefecture and Osaka City.

COMPANY INFORMATION

B&Company is a 100% Japanese-invested consulting firm established in Vietnam in 2008. The company supports foreign businesses, government agencies, and organizations in exploring opportunities, expanding their activities, and building partnerships in Vietnam.

For private companies, B&Company provides multiple research services, including market research, data analysis, market entry and expansion consulting, business matching, and business development support, etc. helping clients understand the local market, identify potential partners, and make informed business decisions.

For public-sector organizations and industry associations, B&Company offers research and consulting support for initiatives related to trade promotion, investment, and business cooperation. Over the years, the company has worked with reputable Japanese organizations such as the Japan International Cooperation Agency (JICA), the Japan External Trade Organization (JETRO), and various governmental agencies from Japan.

With experience across a wide range of industries, B&Company supports Japanese and international organizations in understanding the Vietnamese market, identifying business opportunities, and making informed strategic decisions.

 

The company is also a member of ESOMAR and works with a network of partners across Asia.