IRIS
COMPANY INFORMATION
There has always been that extra bit of understanding and insight
To my mind, Vocatus is a unique company that symbiotically combines the competencies of a highly innovative research institute with the development perspective of a good consultancy. When it comes to all the complex tasks I’ve previously worked on with Vocatus, they’ve not only offered an excellent solution, but there has always been that extra bit of understanding and insight. Vocatus makes our work even better: that’s the kind of partner I want.
Marc Sasserath, CEO, MUSIOL MUNZINGER SASSERATH
Competent – proactive – human
Impressions of the "Dealer Satisfaction" project: Once I’d taken up my current position in Germany, many on-the-spot visits to our dealers made me realise there was a certain dissatisfaction within the trade. In order to record this initial impression in an empirical and statistically correct fashion, we commissioned Vocatus to produce an analysis of dealers’ satisfaction. Vocatus presented us with the findings (which were to some extent not very pleasant), but also came up with some solutions. With help from Vocatus, we were already able to markedly increase our business partners’ satisfaction in the first year. Today we set the benchmark for the sector!
Impressions of the "Micro-CHP Unit Focus Group" project: This was a focus group to familiarise ourselves with people’s reasons for opting for a heat and power system of this sort. This focus group meant that we learnt lots of new things about this area of business, which is after all new for Honda. What we’ve learnt will be extremely helpful in positioning the product in the market.
All in all: Very competent, very human, and pleasant to work with. We’re very satisfied with Vocatus, and will also work with Vocatus in the future.
Rudolf Harrer, General Manager, Power Equipment Division, Honda Germany
I was ... astounded
At first I was astounded. Some market researchers come along and explain the newspapers’ pricing strategy, which leads to an exciting result: our products are actually worth a lot more! And the most fantastic thing is that it works! A huge ‘thank you’ to the experts from Vocatus!
Martin Wunnike, Member of the Management Board, Mittelbayerischer Verlag KG, Regensburg
A partner and advisor with whom we can openly discuss every problem or new business move.
We have been collaborating with Focus since the first years of Mad TV. Our initial need was to find out more about the environment we operated in and also how our effort was received by the target group. This evolved throughout the years to another level of relationship with Focus, to a partner and advisor with whom we can openly discuss every problem or new business move.
Always foresee the changes to come in the ever-evolving mass media environment
Your dynamic presence in the Greek market during the last 20 years creates expectations on the continuous evolution of your potential, so as to move the market forward, since you always foresee the changes to come in the ever-evolving mass media environment.
FOCUS BARI’s team has always been able to capture the progress and the particularities of our business sector, yearning for everything that is contemporary, faster and better.
