SOUTH KOREA

TRC(THE RESEARCH COMPANY)

Eugene Ha

managing director

rofessional researcher for about 10 years

TRC(THE RESEARCH COMPANY)

Eugene Ha is a managing director at TRC. He used to work for Gallup Korea and CJ(It’s like Korean P&G) as a professional researcher for about 10 years.

He is an author of the first Marketing research handbook series which consists of 3 books and has been sold more than 10,000 copies so far. He is also a lecturer of marketing research and new product research. He regularly gives lectures to marketer as well as college students. He is known as one of the best researchers in Korea and many marketers and research professionals know his name and reputation.

COMPANY INFORMATION

TRC is a full service marketing and social research firm in Korea. TRC’s team consists of research professionals who have had numerous experiences in various industries from FMCG, Durables and Service sector. TRC provides both quantitative and qualitative research service. TRC is always trying to give the best research solution to clients using all the methods available.

Clients of TRC include Korean Big companies such as SK, KT, LG, Hyundai motors and Korean central/regional governments and public corporations.