Viewpoint Research & Consulting Co., Ltd

Stephanie Lien

Managing Director

Managing Director and head of the qualitative team

Viewpoint Research & Consulting Co., Ltd

Stephanie Lien is Managing Director and head of the qualitative team of Viewpoint. She is an excellent moderator of focus groups and received intensive training courses in the U.S. as well. During the twenty years at Viewpoint, she has moderated more than 1,000 focus group discussions. Besides her expertise in conducting qualitative research, Ms. Liens also has a strong background in quantitative research.

Before joining Viewpoint, she worked at New York cable TV as a reporter and as a researcher at FCB advertising agency.


Viewpoint’s goal is meeting the dynamic changes of the market and working to satisfy our client's needs. We not only provide clear and accurate data analysis, but also deliver a deeper and broader analytical opinion by offering an extensive local professional network in providing concrete value to the client on product developing and marketing activities from the consumers, markets and channels point-of-view.

Viewpoint provides clients with:

  • Comprehensive and thorough understanding of Taiwan's market and local demographic, lifestyle/value, cultural and social characteristics.
  • Broad expertise in qualitative research – experienced in-house moderators providing deep research insights.
  • Total quality service and strong strategic thinking.

Our commitment is:
Whatever your business, whatever your marketing problems, whatever your structure, we can provide you with the marketing research you need.

1. To guarantee all projects are strictly confidential.
2. To ensure that total quality service is tailored to the client.
3. To aim at problem shooting through our professional knowledge and market research specialty.

Our commitment is:
To our clients, we are not only a consultant for marketing strategies but also a long-term partner, enjoying both growth and the fruit of success together.