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    NEWS
    & ARTICLES

EVENT: IRIS ASIA FORUM ON APRIL 7TH, 2011

Released: Feb 1, 2011

(February 2011)

On 7 April 2011, IRIS member Vocatus will be hosting a forum entitled 'Market Research in Asia: What Really Matters' in Munich. It will draw upon the expertise of the leading lights of Asian market research, who will be appearing in person in Munich.

IRIS partners from Japan, China and India will be discussing the special features, challenges and stumbling blocks faced by those specifically conducting international studies in Asian markets. More information…

LATEST NEWS

IRIS presents its Public Confidence Study 2023 on Health Care

  • Sep 7, 2023

We are proud to announce that we are presenting the first release of our Annual Report on Health Care Confidence. It provides a multi-country view of public sentiment about the state of nations and their economies as well as household financial outlooks.

 Nearly 19,000 people were surveyed across 27 countries during February, March and April, 2023 —a nationally representative sample of 500 to 1,000 adults was interviewed in each country. Among the key results: 

  • Overall, views about health care systems lean to pessimistic, with a majority saying the system is either in crisis (25%) or deteriorating (32%). About four in ten think their country’s system is in excellent (7%) or good shape (35%). More than half in Ireland, nearly half in Greece, and over four in ten in Panama and Romania think their country’s health care system is in a state of crisis.
  • When asked about the cause of problems in health care systems, two-thirds blame inefficient management (63%) compared to insufficient funding (36%). Roughly three-quarters in Panama, Indonesia, Colombia, and Lithuania blame inefficient management.
  • On average, just under four in ten approve of the way their country’s national government is handling the issue of health care. Approval levels vary considerably across countries. Approval levels are the highest in South Korea (74%), Indonesia (69%), and India (68%) and lowest in Bulgaria (17%), Panama (19%), and Poland (23%).

 

To see all the first breakthroughs, click here: https://shorturl.at/jA456

 

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IRIS presents its Public Confidence Study 2023 on Climate Change

  • Jul 26, 2023

We are proud to announce that we are presenting the first release of our Annual Report on Economic Confidence. It provides a multi-country view of public sentiment about the state of nations and their economies as well as household financial outlooks.

 

Nearly 18,000 people were surveyed across 26 countries during February, March and April, 2023 —a nationally representative sample of 500 to 1,000 adults was interviewed in each country. Among the key results: 

 

  • Concern about climate change is high across most countries with an overall average of eight in ten saying they are at least somewhat worried.
  • In almost every country, climate change is seen as a more serious problem for the planet, than for the country, and least so in the local area where people live. Many people look at climate change as a distant problem, not something of direct local concern or relevance – which may be limiting people’s willingness to act. An exception is Turkey, where concern is high locally, nationally and globally.
  • Asked how important the development of renewable energy should be for their country, overall, 50% consider this a top priority. That reaches eight in ten in Mexico and Panama, and two in three in Brazil, Columbia, India, Romania and Italy. Small proportions rate this a top priority in Bulgaria, Turkey, Lithuania, and the Netherlands.

 

To see all the first breakthroughs, click here: https://shorturl.at/wCFHT

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IRIS Presents its Public Confidence Study 2023 on Economic Matters

  • Jun 21, 2023

We are proud to announce that we are presenting the first release of our Annual Report on Economic Confidence. It provides a multi-country view of public sentiment about the state of nations and their economies as well as household financial outlooks.

 

Nearly 18,000 people were surveyed across 26 countries during February, March and April, 2023 —a nationally representative sample of 500 to 1,000 adults was interviewed in each country. Among the key results:

 

  • Pessimism is widespread. Half or more in 21 of 26 countries believe their country in general is heading in the wrong direction.

 

  • At least one-quarter in every participating country believe their national economy is in recession. In 11 countries that is a majority view and in Panama, Italy, Greece, Japan, Spain and South Korea, between 6 and 7 in 10 feel that way.

 

  • Not only do many think they are already in recession, large numbers are also expecting things to worsen. Half overall, including majorities in South Korea, Japan, Greece, Bulgaria, Turkey, the UK, France, Poland, Panama, and Colombia think their national economy is getting weaker.

 

  • Majorities in most countries report having a harder time making ends meet,  And this negative sentiment has an impact on spending, particularly discretionary spending on clothing, dining out and giving to charity, but also on essentials, like food, and in some cases, housing or needed medications.

 

To see all the first breakthroughs, click here: https://shorturl.at/hEGR0

 

 

 

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RED NOTE (FINLAND): WELCOME TO THE IRIS NETWORK!

  • Jun 8, 2023

IRIS is pleased to welcome Red Note to our Global Network. Based in Helsinki, Finland, Red Note is headed up by Juri Mäki.

Red Note is an innovative, entrepreneurial, client-focused agency specialized in consumer understanding and analytics. It is an independent Finnish company established in 2011 by a team of experienced market research professionals and mathematicians.

Red Note is a full-service house using both qualitative and quantitative research methods and specialized in high-end data analysis and insights. They conduct research in a wide range of areas, covering topics such as customer experience, market understanding, brand tracking, innovations and service development. Red Note’s team has extensive experience in international research, both on the consumer and b-to-b side.

Red Note provides services to large companies within FMCG and service sector.

Red Note owns AAA financial rating and has been an overperformer in all key metrics in comparison to industry average (Dun & Bradstreet).

Welcome to the Network, Juri and Red Note!

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