Released: Sep 3, 2026
The IRIS Network is pleased to welcome Latitude Connect to our Global Network.
Based in Pretoria, South Africa, Latitude Connect is an independent pan-African agency focusing on social and marketing research with a variety of private and public partners. Bringing together a network of experts across the continent, it draws on a diverse pool of knowledge and resources for its clients in FMCG, retail, health, automotive and non-profit sectors. The company provides services to both local and international clients with a strong base of repeat clients due to the high quality of data collection, engagement and insights generation.
Agile and committed, Latitude Connect covers the full range of quantitative and qualitative approaches, from telephone and face-to-face fieldwork (the dominant methods in Africa) to mystery shopping and product tests, in 38 African countries. Established in 2021, it recognises a series of partners including proprietary online access panels and contactable databases across most African markets.
Latitude Connect is led by founder Jean-Jacques Moolman, who brings over 25 years of market research experience across developing markets and is always exploring new frontiers in technology and methodologies.
We are confident that Latitude Connect’s expertise will strengthen our international network of market research agencies.
We are pleased to welcome moweb research to our Global Network.
Based in Düsseldorf, Germany, moweb is led by Herbert Höckel. It is a leading digital market research agency founded in 2004, and specializes in delivering data-driven insights through its proprietary online panel, offering global reach and robust sampling solutions for B2C and B2B studies alike.
With expertise across sectors including FMCG, technology, automotive, finance and the public sector, moweb provides custom quantitative research solutions using online, mobile and hybrid methodologies. As an independent and trusted research agency, moweb maintains the highest quality and data protection standards in every project.
Moweb is also a pioneer in integrating behavioral science and psychological models into survey design - ensuring results go beyond numbers to uncover real motivations, attitudes and decision-making patterns.
Together with AMR Advanced Market Research —moweb's sister company focused on CATI-based B2B research in over 70 countries— the group offers fully integrated, cross-methodological research capabilities tailored to complex, international briefs. With an exceptionally high rate of returning clients, moweb stands for reliable delivery, deep sector knowledge and innovation. As an active ADM; BVM, DGOF and ESOMAR, moweb is also a strong advocate for collaboration, global standards and the future of the research profession.
We are confident that Moweb's expertise will strengthen our international network of market research agencies.
