• slidebg1

    NEWS
    & ARTICLES

OUR FRENCH PARTNER FUTURE THINKING FRANCE WILL ATTEND THE PRINTEMPS DES ETUDES IN PARIS

Released: Mar 20, 2019

Future Thinking France (FTF) will present during the Printemps des Etudes in Paris - Palais Brongniart - on 11th & 12th April 2019, how our models combined with machine learning help companies to optimise their customers experience, their ROI on customers loyalty programs as well as enrich their customers databases.

  • The 1st example will be on « Super Détracteurs», which has been awarded at MRS Awards 2018 in London, in the category: Innovation in Data Analytics. FTF will show you how Liberty Global, major actor in Telco, has optimised its customers loyalty ROI thanks to our predictive modelling and has decreased proactively the churn. In combining different sets of data (research data, internal data: transactional data, equipment, usage, interactions/points of contacts, CRM,...), FTF have successfully built an predictive algorithm for the NPS, with a 80% efficiency rate, score that adjusts itself via machine learning. In fine, the model has been integrated to LG operational system and helped to better target customers on those who are at higher risk (Super Détracteurs) helping the customer team to refine their speech to encourage loyalty.

 

  • In the pharmaceutical sector, FTF will tell how, for a major laboratory in the case of a launch, this agency has identified the prescription potential amongst specialists targeted in their CRM, in order to prioritise the medical visits and boost the prescription of their new product via targeted operational actions.

 

  • Finally in the media industry, FTF will explain how via a loyalty predictive modelling they have helped clients even with limited data availability.

 

To visit the Printemps des Etudes in Paris and be part of this experiencie, enter the website:

http://www.printemps-etudes.com/acces-visiteur-pde.html

 

 

 

 

 

LATEST NEWS

IRIS presents its Public Confidence Study 2023 on Health Care

  • Sep 7, 2023

We are proud to announce that we are presenting the first release of our Annual Report on Health Care Confidence. It provides a multi-country view of public sentiment about the state of nations and their economies as well as household financial outlooks.

 Nearly 19,000 people were surveyed across 27 countries during February, March and April, 2023 —a nationally representative sample of 500 to 1,000 adults was interviewed in each country. Among the key results: 

  • Overall, views about health care systems lean to pessimistic, with a majority saying the system is either in crisis (25%) or deteriorating (32%). About four in ten think their country’s system is in excellent (7%) or good shape (35%). More than half in Ireland, nearly half in Greece, and over four in ten in Panama and Romania think their country’s health care system is in a state of crisis.
  • When asked about the cause of problems in health care systems, two-thirds blame inefficient management (63%) compared to insufficient funding (36%). Roughly three-quarters in Panama, Indonesia, Colombia, and Lithuania blame inefficient management.
  • On average, just under four in ten approve of the way their country’s national government is handling the issue of health care. Approval levels vary considerably across countries. Approval levels are the highest in South Korea (74%), Indonesia (69%), and India (68%) and lowest in Bulgaria (17%), Panama (19%), and Poland (23%).

 

To see all the first breakthroughs, click here: https://shorturl.at/jA456

 

READ MORE

IRIS presents its Public Confidence Study 2023 on Climate Change

  • Jul 26, 2023

We are proud to announce that we are presenting the first release of our Annual Report on Economic Confidence. It provides a multi-country view of public sentiment about the state of nations and their economies as well as household financial outlooks.

 

Nearly 18,000 people were surveyed across 26 countries during February, March and April, 2023 —a nationally representative sample of 500 to 1,000 adults was interviewed in each country. Among the key results: 

 

  • Concern about climate change is high across most countries with an overall average of eight in ten saying they are at least somewhat worried.
  • In almost every country, climate change is seen as a more serious problem for the planet, than for the country, and least so in the local area where people live. Many people look at climate change as a distant problem, not something of direct local concern or relevance – which may be limiting people’s willingness to act. An exception is Turkey, where concern is high locally, nationally and globally.
  • Asked how important the development of renewable energy should be for their country, overall, 50% consider this a top priority. That reaches eight in ten in Mexico and Panama, and two in three in Brazil, Columbia, India, Romania and Italy. Small proportions rate this a top priority in Bulgaria, Turkey, Lithuania, and the Netherlands.

 

To see all the first breakthroughs, click here: https://shorturl.at/wCFHT

READ MORE

IRIS Presents its Public Confidence Study 2023 on Economic Matters

  • Jun 21, 2023

We are proud to announce that we are presenting the first release of our Annual Report on Economic Confidence. It provides a multi-country view of public sentiment about the state of nations and their economies as well as household financial outlooks.

 

Nearly 18,000 people were surveyed across 26 countries during February, March and April, 2023 —a nationally representative sample of 500 to 1,000 adults was interviewed in each country. Among the key results:

 

  • Pessimism is widespread. Half or more in 21 of 26 countries believe their country in general is heading in the wrong direction.

 

  • At least one-quarter in every participating country believe their national economy is in recession. In 11 countries that is a majority view and in Panama, Italy, Greece, Japan, Spain and South Korea, between 6 and 7 in 10 feel that way.

 

  • Not only do many think they are already in recession, large numbers are also expecting things to worsen. Half overall, including majorities in South Korea, Japan, Greece, Bulgaria, Turkey, the UK, France, Poland, Panama, and Colombia think their national economy is getting weaker.

 

  • Majorities in most countries report having a harder time making ends meet,  And this negative sentiment has an impact on spending, particularly discretionary spending on clothing, dining out and giving to charity, but also on essentials, like food, and in some cases, housing or needed medications.

 

To see all the first breakthroughs, click here: https://shorturl.at/hEGR0

 

 

 

READ MORE

RED NOTE (FINLAND): WELCOME TO THE IRIS NETWORK!

  • Jun 8, 2023

IRIS is pleased to welcome Red Note to our Global Network. Based in Helsinki, Finland, Red Note is headed up by Juri Mäki.

Red Note is an innovative, entrepreneurial, client-focused agency specialized in consumer understanding and analytics. It is an independent Finnish company established in 2011 by a team of experienced market research professionals and mathematicians.

Red Note is a full-service house using both qualitative and quantitative research methods and specialized in high-end data analysis and insights. They conduct research in a wide range of areas, covering topics such as customer experience, market understanding, brand tracking, innovations and service development. Red Note’s team has extensive experience in international research, both on the consumer and b-to-b side.

Red Note provides services to large companies within FMCG and service sector.

Red Note owns AAA financial rating and has been an overperformer in all key metrics in comparison to industry average (Dun & Bradstreet).

Welcome to the Network, Juri and Red Note!

READ MORE