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Released: Mar 20, 2019

Future Thinking France (FTF) will present during the Printemps des Etudes in Paris - Palais Brongniart - on 11th & 12th April 2019, how our models combined with machine learning help companies to optimise their customers experience, their ROI on customers loyalty programs as well as enrich their customers databases.

  • The 1st example will be on « Super Détracteurs», which has been awarded at MRS Awards 2018 in London, in the category: Innovation in Data Analytics. FTF will show you how Liberty Global, major actor in Telco, has optimised its customers loyalty ROI thanks to our predictive modelling and has decreased proactively the churn. In combining different sets of data (research data, internal data: transactional data, equipment, usage, interactions/points of contacts, CRM,...), FTF have successfully built an predictive algorithm for the NPS, with a 80% efficiency rate, score that adjusts itself via machine learning. In fine, the model has been integrated to LG operational system and helped to better target customers on those who are at higher risk (Super Détracteurs) helping the customer team to refine their speech to encourage loyalty.


  • In the pharmaceutical sector, FTF will tell how, for a major laboratory in the case of a launch, this agency has identified the prescription potential amongst specialists targeted in their CRM, in order to prioritise the medical visits and boost the prescription of their new product via targeted operational actions.


  • Finally in the media industry, FTF will explain how via a loyalty predictive modelling they have helped clients even with limited data availability.


To visit the Printemps des Etudes in Paris and be part of this experiencie, enter the website:









  • Nov 8, 2023

IRIS is pleased to welcome Innov8asia to our Global Network.

Based in Bangkok, Thailand, Innov8asia is led by Mr. Khalid Khan. It is a commercially focused marketing research agency that delivers clear, actionable insights that make a positive impact for their clients and their businesses.

They are a full-service agency, offering the full range of online and traditional qualitative and quantitative methodologies. They deliver fantastic research, starting with intelligently designed studies, followed by excellent execution and insightful analysis and reporting.

Innov8asia achieves this by ensuring all of their clients are managed by experienced, senior research directors, working hands-on and in consultation with clients. The key industry sectors they cover are FMCG/CPG, with a focus on food & beverage, personal care, homecare, healthcare and pharmaceutical. Beyond this, the agency has significant expertise in the telecoms/mobile sector, retail & QSR, automotive and banking & insurance.

 While a lot of the work they do is in Thailand, Innov8asia also has a significant experience in carrying out studies in other S.E. Asian markets including Cambodia, Myanmar, Vietnam, Laos and Indonesia.



IRIS announces Tony Coulson as new President

  • Nov 3, 2023

At our general meeting in Seoul (October 2023), IRIS members ratified Tony Coulson, from Environics Research in Canada, as the next President of the Association. Tony is taking over from Stéphane MARDER, of Sky Consulting in France.

Thank you to Stephane for your service and leadership. We are very excited about the future of IRIS under Tony's leadership.



  • Oct 30, 2023

IRIS is pleased to welcome Pinnacle Analytics to our Global Network. Based in Kuala Lumpur, Malaysia, Pinnacle Analytics is headed up by Johnson Tan.

Pinnacle Analytics is a group of companies focused on market research, analytics, and consulting in Malaysia. Their approach to addressing business challenges is rooted in our commitment to delivering fresh, innovative, and sustainable solutions to the ever-evolving market, thereby helping organizations succeed by gaining a deep understanding of their customers.

Pinnacle’s services encompass both analytics and consulting, along with comprehensive data collection throughout Malaysia and the South East Asia region. They specialize in property and retail development, utilizing a wide range of research methods and analytical practices. This includes traditional surveys and secondary data research, as well as advanced techniques like footfall analytics and social media mining. Their diverse portfolio caters to clients across various sectors and industries, reflecting our ongoing expansion and dedication to delivering high-quality services to a broader market.

Currently, Pinnacle holds positions as committee members in the Marketing Research Society of Malaysia and are also represented in several societal organizations, including the Shopping Mall Association of Malaysia and the Malaysia Retail Chain Association.

Just as the contemporary landscape is constantly evolving, Pinnacle Analytics is continually exploring new techniques and approaches to better serve our clients and guide them toward a more pertinent and sustainable path.

Welcome to the Network, Johnson and Pinnacle Analytics!


IRIS presents its Public Confidence Study 2023 on Health Care

  • Sep 7, 2023

We are proud to announce that we are presenting the first release of our Annual Report on Health Care Confidence. It provides a multi-country view of public sentiment about the state of nations and their economies as well as household financial outlooks.

 Nearly 19,000 people were surveyed across 27 countries during February, March and April, 2023 —a nationally representative sample of 500 to 1,000 adults was interviewed in each country. Among the key results: 

  • Overall, views about health care systems lean to pessimistic, with a majority saying the system is either in crisis (25%) or deteriorating (32%). About four in ten think their country’s system is in excellent (7%) or good shape (35%). More than half in Ireland, nearly half in Greece, and over four in ten in Panama and Romania think their country’s health care system is in a state of crisis.
  • When asked about the cause of problems in health care systems, two-thirds blame inefficient management (63%) compared to insufficient funding (36%). Roughly three-quarters in Panama, Indonesia, Colombia, and Lithuania blame inefficient management.
  • On average, just under four in ten approve of the way their country’s national government is handling the issue of health care. Approval levels vary considerably across countries. Approval levels are the highest in South Korea (74%), Indonesia (69%), and India (68%) and lowest in Bulgaria (17%), Panama (19%), and Poland (23%).


To see all the first breakthroughs, click here: https://shorturl.at/jA456