IRIS IRELAND

Amárach Research

Gerard O’Neill

Chairman

Strategic consulting lead at Amárach

Amárach Research

Gerard O’Neill is Chairman of Amárach Research and leads the strategic consulting practice in Amárach, working with senior management teams to create resilient strategies for the future. He has a Masters Degree in Economics from the London School of Economics and worked previously at the Henley Centre for Forecasting in the City of London.  He was then appointed business planning manager at An Post: the Irish national post office. 

Since co-founding Amárach 25 years ago, Gerard has overseen the development of Amárach’s distinctive mix of qualitative and quantitative research capabilities, combined with data analysis and digital expertise.

Gerard is a Fellow of the Marketing Institute of Ireland and has recently served as Chairperson of MII. He served two terms on the National Statistics Board, a statutory body overseeing the development of official statistics in Ireland.  He is an author and speaks regularly at seminars and conferences about the business implications of consumer trends.

COMPANY INFORMATION

Amárach is one of Ireland’s best known market research agencies, quoted regularly in the media for our research on behalf of clients and other agencies.  We help our clients to succeed and grow through a better understanding of their customers’ needs. Market research is a means to an end: the end is better decision making that leads to success.

We work with a range of public and private sector clients, across a mix of quantitative and qualitative research requirements, from national surveys to focus groups to in-depth interviews.  We go further: with our research partners we have developed powerful, AI-based solutions to drive deeper insights from existing studies as well as developing new methodologies using social media and related channels to inform strategy.

We work collaboratively with all our clients – whether directly with companies and organisations or in partnership with other agencies (advertising, PR etc) – focusing on a successful outcome for our clients.

Over 85% of our clients come back to us each year for follow up studies, tracking research and new, innovative solutions to their insight and research needs.  Our team of nearly 20 experienced analysts and executives enables us to meet a wide range of requirements from both large and small clients.

CLIENTS PORTFOLIO

Allied Irish Banks

Daily Mail

Fine Gael Party

Huawei

Irish Government - Department of Environment, Climate and Communications

Microsoft Corporation

Paddypower

Primark

Trinity College - University of Dublin