Jean-Jacques Moolman is based in South African (and proudly African) with 25 years of market and social research experience in the developing world. After a 6 year stint focusing on automotive and custom research at Synovate, he joined an independent agency in Pretoria and helped establish and grow its international client base and field and tab business. He established Latitude Connect in 2021 as a structure to bring a network of independent experts, researchers and fieldwork teams across the continent together with the understanding that an agile, responsive and committed group of the best candidates could offer more value and better experiences for our clients.

With post-graduate degrees in Psychology and Sociology from the University of Pretoria, he remains committed to the non-profit sector and development work on the continent. Jean is particularly interested in new technologies and knowledge management systems in order to streamline research and data services, always looking for new ways to improve the cross-functional skills of everyone involved in the research process. Curiosity remains a core pillar of his life values and Latitude Connect has provided the opportunity for that freedom of thought.