IRIS MEXICO

LEXIA Insights and Strategy Agency

Guido Lara

CEO and Founder

Guido has been a consultant in communication and qualitative research for more than 20 years.

LEXIA Insights and Strategy Agency

Guido Lara is the Founder and President & CEO of LEXIA, an insights and strategy agency, and has been a leading voice in communication strategy, research, and sociocultural analysis for over 30 years.

He holds a PhD in Communication Theory and Social Research Methods from Universidad Complutense de Madrid, Spain, and a degree in Communication from Universidad Iberoamericana, Mexico.

He has led transformative initiatives across presidential campaigns in Mexico, national brand strategy, public policy diagnostics, business development, media content analysis, and the positioning of major domestic and global brands.

His analyses and articles on Mexican society have been published in leading magazines. He is a political commentator on Bloomberg / El Financiero TV, a monthly contributor to El Financiero, and co-author of the book Political Communication and Democracy (Editorial Cal y Arena, 1998).

Committed to shaping future leaders, he teaches in graduate and executive education programs at top Mexican universities. He is deeply passionate about literature, cinema, jazz, and rock.

COMPANY INFORMATION

LEXIA Insights and Strategy Agency is a Consulting Firm offering strategies based on consumer insights. We are committed to increasing investment returns, by giving strategic meaning to our clients' marketing, communication and branding actions.

In the conversation era, the ability for in-depth listening and meaningful interpretation becomes a competitive advantage.

Our expertise as qualitative researchers and consultants consists in discovering actionable insights that can be converted into effective and influential solutions. The LEXIA stamp at your service: Leadership, Methodological Imagination, Experience and Strategic Creativity.

CLIENTS PORTFOLIO

AT&T

Citibanamex

Colgate

Essity

Grupo Bimbo

Liverpool

Mabe

Mastercard

Qualtia

TUDN

Televisa

The Home Depot

PUBLICATIONS

Qualitative research through groups is needed for political communication

This brief essay seeks to contribute elements for reflecting and comprehending the potential of qualitative research through groups discussions for political communication and the democracy.

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