LEXIA Insights & Solutions

Guido Lara

CEO and Founder

Guido has been a consultant in communication and qualitative research for more than 20 years.

LEXIA Insights & Solutions

Guido Lara is founder and CEO of LEXIA Insights & Solutions and he has been a consultant in communication and qualitative research for more than 20 years. 

Since 2010 he heads our offices in Washington DC.

He has a degree in Communication from the Universidad Iberoamericana (Mexico) and a PhD from the Universidad Complutense de Madrid (Spain) in Communication Theory and Social Research Methods.

He has led projects for presidential campaigns in Mexico, public policy diagnoses, new business development, content analysis for the media and positioning of national and international brands.

He is the author, together with Adriana Arizpe, of the book "Political Communication and Democracy", published by Editorial Cal y Arena, 1998.

His concern for the formation of new human capital within the industry prompts him to teach within various master's and diploma programs developed by several Mexican Universities.

He is passionate about books, cinema, jazz and rock and roll.


LEXIA Insights & Solutions is a Consulting Firm offering strategies based on consumer insights. We are committed to increasing investment returns, by giving strategic meaning to our clients' marketing, communication and branding actions.

In the conversation era, the ability for in-depth listening and meaningful interpretation becomes a competitive advantage.

Our expertise as qualitative researchers and consultants consists in discovering actionable insights that can be converted into effective and influential solutions. The LEXIA stamp at your service: Leadership, Methodological Imagination, Experience and Strategic Creativity.



Qualitative research through groups is needed for political communication

This brief essay seeks to contribute elements for reflecting and comprehending the potential of qualitative research through groups discussions for political communication and the democracy.