IRIS MEXICO
LEXIA Insights & Solutions
Guido Lara
CEO and Founder
Guido has been a consultant in communication and qualitative research for more than 20 years.
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Adolfo Prieto #605, Piso 1
Col. Del Valle,
Alc. Benito JuárezC.P.: 03100
Ciudad de México
MÉXICO - Email: guido@lexia.com.mx
- Website: www.lexia.cc
- Phone: +52 55 91 50 54 00
Guido Lara is founder and CEO of LEXIA Insights & Solutions and he has been a consultant in communication and qualitative research for more than 20 years.
Since 2010 he heads our offices in Washington DC.
He has a degree in Communication from the Universidad Iberoamericana (Mexico) and a PhD from the Universidad Complutense de Madrid (Spain) in Communication Theory and Social Research Methods.
He has led projects for presidential campaigns in Mexico, public policy diagnoses, new business development, content analysis for the media and positioning of national and international brands.
He is the author, together with Adriana Arizpe, of the book "Political Communication and Democracy", published by Editorial Cal y Arena, 1998.
His concern for the formation of new human capital within the industry prompts him to teach within various master's and diploma programs developed by several Mexican Universities.
He is passionate about books, cinema, jazz and rock and roll.
COMPANY INFORMATION
LEXIA Insights & Solutions is a Consulting Firm offering strategies based on consumer insights. We are committed to increasing investment returns, by giving strategic meaning to our clients' marketing, communication and branding actions.
In the conversation era, the ability for in-depth listening and meaningful interpretation becomes a competitive advantage.
Our expertise as qualitative researchers and consultants consists in discovering actionable insights that can be converted into effective and influential solutions. The LEXIA stamp at your service: Leadership, Methodological Imagination, Experience and Strategic Creativity.
CLIENTS PORTFOLIO
AT&T
Citibanamex
Colgate
Essity
Grupo Bimbo
Liverpool
Mabe
Mastercard
Qualtia
TUDN
Televisa
The Home Depot
PUBLICATIONS
Qualitative research through groups is needed for political communication
This brief essay seeks to contribute elements for reflecting and comprehending the potential of qualitative research through groups discussions for political communication and the democracy.