managing the Ad Hoc//Consumer Research Unit of FOCUS BARI
Anna works in Market Research since 1994 and joined FOCUS BARI in 1996 Today she is company’s Vice President and GM of Ad Hoc Research. After 20 years she is still passionate in studying market trends & consumer insights and how these lead to actionable business decisions both in B2C and B2B sectors. Anna holds a MSc in Phycology (University of London) a Diploma in Digital Marketing by CIM (2014) and in 2016 she gets trained in Coaching (ICPS). Anna is active in industry articles and conference presentations while since 2014 she participates in volunteering initiative about Digital Marketing (iMarketingSociety) and is a visiting speaker in post graduate course of Athens University of Economics and Business..
Focus Bari is a Greek, privately owned full service Research Agency, launched in 1988. Since its launch, Focus Bari is one of the top Market Research Agencies in Greece with strong position in Ad Hoc B2C and B2B Research and leading position in Media Research where it has won twice (2006, 2014) the industry contract for Attica Radio Audience Measurement, the first Radio Joint Industry Committee in Greece. Having longstanding successful operation in Greek market, Focus Bari achieves high quality standards at all levels offering tailor made solutions that develop and grow our customers’ business. To this end we continuously invest in 3 pillars:
· PEOPLE: 30 highly talented professionals and 120 exclusive interviewers & field supervisors work in our offices in Athens & Thessaloniki.
· TECHNOLOGY: multi-mode platform which allows to reach any target, anywhere, anytime; a proprietary online panel of 15.000 panelists for online surveys
· NEW PRODUCT DEVELOPMENT: emerging markets, e-commerce, new technologies