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    NEWS
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RED NOTE (FINLAND): WELCOME TO THE IRIS NETWORK!

Released: Jun 8, 2023

IRIS is pleased to welcome Red Note to our Global Network. Based in Helsinki, Finland, Red Note is headed up by Juri Mäki.

Red Note is an innovative, entrepreneurial, client-focused agency specialized in consumer understanding and analytics. It is an independent Finnish company established in 2011 by a team of experienced market research professionals and mathematicians.

Red Note is a full-service house using both qualitative and quantitative research methods and specialized in high-end data analysis and insights. They conduct research in a wide range of areas, covering topics such as customer experience, market understanding, brand tracking, innovations and service development. Red Note’s team has extensive experience in international research, both on the consumer and b-to-b side.

Red Note provides services to large companies within FMCG and service sector.

Red Note owns AAA financial rating and has been an overperformer in all key metrics in comparison to industry average (Dun & Bradstreet).

Welcome to the Network, Juri and Red Note!

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MOWEB RESEARCH (GERMANY): WELCOME TO THE IRIS NETWORK!

  • May 15, 2025

We are pleased to welcome moweb research to our Global Network.

Based in Düsseldorf, Germany, moweb is led by Herbert Höckel. It is a leading digital market research agency founded in 2004, and specializes in delivering data-driven insights through its proprietary online panel, offering global reach and robust sampling solutions for B2C and B2B studies alike.

With expertise across sectors including FMCG, technology, automotive, finance and the public sector, moweb provides custom quantitative research solutions using online, mobile and hybrid methodologies. As an independent and trusted research agency, moweb maintains the highest quality and data protection standards in every project.

Moweb is also a pioneer in integrating behavioral science and psychological models into survey design - ensuring results go beyond numbers to uncover real motivations, attitudes and decision-making patterns.

Together with AMR Advanced Market Research —moweb's sister company focused on CATI-based B2B research in over 70 countries— the group offers fully integrated, cross-methodological research capabilities tailored to complex, international briefs. With an exceptionally high rate of returning clients, moweb stands for reliable delivery, deep sector knowledge and innovation. As an active ADM; BVM, DGOF and ESOMAR, moweb is also a strong advocate for collaboration, global standards and the future of the research profession.

We are confident that Moweb's expertise will strengthen our international network of market research agencies.

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