Business studies graduate from England, with his major being in marketing and market research.
Khalid started his research life in London, where he spent the first 25 years of his professional career learning his trade, and in-fact, is still learning to this day. In total, he now has nearly 40 years market research experience, across a range of disciplines, sectors and audiences.
Khalid’s particular areas of expertise covers consumer, B2B and specialist markets, spanning sectors such as FMCG, CPG, finance, technology, education and ICT.
He is skilled practitioner in both qualitative and quantitative methodologies, with much of this work carried out in international markets.
His focus has been to help clients understand the commercial implications and impact of the research they commission, and this philosophy provides the focus and drive for innov8asia (Thailand) Ltd.
Previously Managing Director at TNS Research International Thailand, Khalid set up innov8asia (Thailand) Ltd at the end of 2014.
Innov8asia is based in Bangkok, Thailand, and it is a commercially focused marketing research agency that delivers clear, actionable insights that make a positive impact for their clients and their businesses.
They are a full-service agency, offering the full range of online and traditional qualitative and quantitative methodologies. They deliver fantastic research, starting with intelligently designed studies, followed by excellent execution and insightful analysis and reporting.
Innov8asia achieves this by ensuring all of their clients are managed by experienced, senior research directors, working hands-on and in consultation with clients. The key industry sectors they cover are FMCG/CPG, with a focus on food & beverage, personal care, homecare, healthcare and pharmaceutical. Beyond this, the agency has significant expertise in the telecoms/mobile sector, retail & QSR, automotive and banking & insurance.
While a lot of the work they do is in Thailand, Innov8asia also has a significant experience in carrying out studies in other S.E. Asian markets including Cambodia, Myanmar, Vietnam, Laos and Indonesia.